24 May 2021

Fusion Hotel Group Becomes The First Vietnam-Based Hospitality Brand To Commit To 100% Cage-Free Supply Chain By 2025

June 2021 – Fusion Hotel Group has announced today that it is partnering with Humane Society International (HSI), a global organization working to protect all animals. The objective for Fusion, and HSI, is to improve animal welfare in its supply chain, by committing to sourcing 100 percent cage-free eggs, both shell and liquid forms, in all existing and future properties in Vietnam, and beyond.

Since its launch in 2008, Fusion prides itself on becoming a leading innovator of wellness-inspired hotels and resorts, and is presently the only fully vertically integrated hospitality company in Southeast Asia. All of Fusion’s operations running throughout Vietnam in Da Nang, Cam Ranh, Ho Chi Minh City, Hue, Phu Quoc, Quy Nhon and Vung Tau will start implementing the use of cage-free eggs by 2021 and commit to 100 percent by 2025. With this commitment, Fusion Hotel Group will become the first Vietnam-based hotel and resort company to join the international cage-free egg movement. 

Phuong Tham, HSI Vietnam Country Director, noted: “We are delighted with the commitment of Fusion towards a cage-free egg policy to help lead the way among hospitality companies to a higher standard of corporate-social responsibility for animal welfare in the country”.  

HSI actively supports South East Asian companies, like Fusion Hotel Group, in the implementation of their animal welfare policies. This includes conducting regular corporate and producer technical workshops. Fusion’s commitment reflects what previous workshop participants stressed; the future is cage-free; thus, efforts must be maintained to enable this.

Samir Wildemann – Fusion’s Vice President, Operations shared “We are proud of our commitment to corporate social responsibility and responsible consumption, which includes animal welfare in our supply chain. There is a growing demand for higher welfare and quality products and cage-free eggs are a key example of humane and sustainable ingredients.”  Fusion’s efforts to commit support animal welfare can already be noted in their Hue and Cam Ranh locations, as both properties utilize eggs from their very own farms, thus supplying fresh and cruelty-free ingredients to guests.

Battery cage systems are infamous world-wide for confining hens in tiny spaces, no bigger than an A4-sized sheet of paper, therefore, denied the ability to move freely. In Vietnam, the majority of hens are subject to such battery cages. 

Fusion Hotel Group joins other multinational companies that have made similar commitments that apply to Vietnam and the rest of Asia. 




Fusion is a leader of wellness-inspired hospitality brands in Vietnam, managing 11 properties in Vietnam and Thailand and expanding to open new hotels and resorts in both countries.

Fusion Resorts combine stylish, sharp and sophisticated, blending bed-to-beach living and holistic wellness in a fresh approach to traditional beach vacations.

Fusion Suites give urban adventurers or family explorers a place to recover in a city to discover, mixing comfort and convenience with funky, fun and informal.

Fusion Originals are culturally curated and artistically contemporary, the stylish place in town where every layer, nook and cranny tells a story overflowing with unique twists and surprises.

Fusion Retreats are health conscious, fit and focused, rebalancing body, mind and soul in sanctuaries of holistic restoration and indulgent pampering.

By fusion: Hotels by Fusion allow guests to explore and be exposed to truly one of a kind retreats whilst still indulging in the traditions, values and facilities provided under the management of Fusion Hotel Group.


Maia Resorts guide the inner foody on an unforgettable journey of gastronomic exploration and holistic spa treatments designed to tantalise the taste buds and revitalise the spirit.


GLOW appeal to today’s modern travelers who are ready for anything, seek fun and avant-garde experiences. Each unique property plugs into exciting urban vibes or exclusive seaside destinations. Don’t just live, GLOW!

HIIVE: Designed with the business traveller in mind, Hiive provides ideal accommodation for both long- and short-term business travel in Vietnam’s prime locations for commerce and industry.

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